For many years, local advertising was placed in the newspaper, local radio and TV stations, in outdoor and direct mail. Today, local advertising is spreading quicklyonline. According to a company that tracks local ad spending, BIA/Kelsey Media, local ad spending overall is growing at an annual rate of 2/6% and will continue to do so, with the greatest growth coming in online and mobile advertising.
If you’ve been increasing your ad investment in digital advertising, you’re not alone. And if you haven’t been, you may be left behind. More and more local digital options are available, and businesses are seeing a solid return on their investments. While local radio, TV, and newspaper aren’t going away soon (we hope), they too are offering more and more on line options, and that trend will also continue.
Remember, King Marketing, Inc. is an internet marketing agency. We’re here to help you navigate through the new digital opportunities with services such as Search Engine Optimization (SEO), Content building, website creation, and digital advertising.
According to BIA/Kelsey’s Media Ad View reports, local ad spending will experience a compound annual growth rate of 2.6 percent between 2011 and 2016, with revenues climbing from around $132 billion to more than $150 billion. BIA/Kelsey expects spending to increasingly shift from traditional media and direct advertising to digital alternatives. Mobile and online will account for the largest increase in local ad spending, nearly doubling from $11.1 billion in 2011 to $21.8 billion in five years.
