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Another Seismic Shift in Advertising
Did you feel that? Another seismic shift in the world of marketing has taken place. Over the last few years, we’ve seen the huge decline in newspaper and magazine advertising, and the huge rise of...
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What People are Doing on their Smart Phones While Watching TV
We know that a very large number of people are using their smart phones and tablets while also watching TV at night. Now we know what they’re looking at. 22 percent of phone users and 45% of tablet...
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Video, last year’s big new thing, gets even bigger in 2013
I was putting together a chair the other day, and found the written instructions to be a bit fuzzy in places. So what did I do? Like millions of other people, I searched YouTube to find an...
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There’s a new Gorilla in Town
In September 2012, there were 289 millions people in the United States who owned at least one TV. In that same month, there were 278 millions people in the United States using the internet. This...
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BCS Championship game a disappointment for Irish fans, but not for ESPN
It seems as if everyone here in Fort Wayne was watching the BCS championship game Monday night, but what did the rest of the country think of what turned out to be a less than exciting match up....
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Serious toned Commercials and The Ravens ruled on Sunday
When companies invest four million dollars to run a single thirty second commercial in the most viewed sporting event of the season, they expect a big audience, and a big response to their ad. Last...
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Online Video Ads Usage Explodes in December
In November of last year, Americans watched 10.3 billion video ads on line. That’s a huge number for an ad media that only came into being a few years ago. But that’s just the tip of the iceberg....
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Consumers now spend more time with digital every day than they do watching TV
Smart phones continue to change the way people use media. Emarketer projects for 2013 that Americans will spend more time every day with digital media, five hours and nine minutes, than they do...
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Duck Dynasty Helping to build Ratings Dynasty for Cable TV
Does it feel as if you’re watching nothing but cable shows this summer? “Duck Dynasty,” “Breaking Bad,” “Rizzoli and Isles,” and maybe just “Big Bang” Reruns on TBS. Summer never was a big time for...
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Retail Sales Surge. Are You Ready for it?
A few weeks ago, the Conference Board, which surveys how consumers feel about the economy, reported impressive growth in consumer confidence. Now, those positive feelings are turning into cash where...
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